Wechat is the most popular messaging apps in China with multiple features including text/picture message, video call, voice call, online stores, etc.
Apart from sending messages to a single person, you can also create a group chat which allows no more than 500 hundred friends to communicate with each other as the same time.
An important function of Wechat is the Moment. In the Moment, users can share life experience including text, photos, short videos, even repost essay from official accounts with their friends. Wechat Moment has similar features as Facebook. However, it is a more private platform to share your life. Those posts can only be seen and commented by friends. Strangers who do not add as friends are not able to access to the contents.
What’s more, companies is able to post their advertisements in the Moment. Up till now, Wechat had selected famous brands such as BMW, Dior, Coco Chanel to post their moment ads. Based on different targeting, those moments ads are pushed directly to users’ social stream.