To increase exposure and attract more users to take a look at your videos and to access potential followers, do not hesitate to try the “Challenges” feature!
You can participate in a challenge by adding # challenge name in your text and create your video clips with the requires messages. Just like the screenshot shows below.
Many douyin users have participated in the challenge # You can play with the BOTTLE like this! , and gain lots of attention from others.
Hot challenges vary every day. # 618 shopping festival, # Dad, we are in step!, # You can play with the BOTTLE like this!, # World Cup, # Let’s battle on dance… are the trendy challenges recently.
Besides, The #Challenge will be a good tool for brands to start their marketing on Douyin. Brands can create a series of Douyin challenge related to their products or service, such as perform assigned dance or behavior, to increase their exposure and number of followers.